It's sometimes said that the popularity of cheap penny literature in Victorian England was very much a London phenomenon, however is clear that Penny Bloods were popular much further afield. For example, Edward Lloyd's Penny Bloods were advertised in the Hull Packet and East Riding Times in the 1840s.
This advertisement appeared in January 1847 and mentions James Malcolm Rymer's Ada the Betrayed and Varney the Vampire; or The Feast of Blood ("By the author of Ada the Betrayed"):
The following advertisement appared in the 21 April, 1848 issue. It is interesting for showing the close connection at this time between Edward Loyd and George Purkess. Although titled "Lloyd's Works" (with Lloyd's London address at the end), according to Marie Leger-St-Clair's excellent Penny Bloods database many of the titles listed in the advertsement were actually published by Purkess or by Purkess & Strange. The Ringdove, The Pledge, Ethelinde, The Miser's Fate and The Doom of the Drinker were published by George Purkess; The Rosebud, The Corsair, A Lady in Search of a Husband, The Double Courtship, The Unhappy Bride, and The Golden Marriage were published by Purkess and Strange. The Mysteries of the Quaker City and The Virgin Bride were published by Lloyd & Purkess, while ten of the titles were published by Edward Lloyd. The publisher of Lucille; or The Young Indian appears to be unknown.
Buried Shadows by John Howard, Egaeus Press
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