An Amazing Centenary 2: A New Sort of Magazine
The first issue of Amazing Stories appeared
in early March 1926, with a cover date of April. Its publisher, who also exercised
the final say in its contents, was Hugo Gernsback (1884-1967). Born in
Luxembourg, Gernsback had emigrated to the United States and established
himself as a pioneer entrepreneur in electronics and radio, promoting and
growing his businesses by publishing his own technical magazines. Gernsback
soon began to include ‘scientific’ fiction, and in August 1923 his magazine
Science and Invention was a special ‘scientifiction’ issue.
I discovered the story of the rise, fall, and rebirth
of Gernsback’s science fiction publishing empire in the first volume of Mike
Ashley’s The History of the Science Fiction Magazine, where he also discussed
in detail the precursors of Amazing Stories. Ashley covered the brief belle
epoque when Gernsback was publisher of the only true sf magazines in the field
– before the forced bankruptcy in 1929 when he lost control of all his businesses,
including the magazines. Undeterred, Gernsback came back almost immediately as
publisher of Science Wonder Stories and Air Wonder Stories. He
soon combined them as Wonder Stories, now merely one among other sf
magazines, including Amazing, that competed for their readers’
hard-earned cash.
I eventually came to own a few scattered issues
of Amazing, mainly bought from dealers’ catalogues or from Fantasy
Centre, that much-loved (and still missed) haven in the Holloway Road. There collectors
could work their way along shelves containing hundreds of magazines, seeking
those elusive missing issues, or, as I did, buy representative copies featuring
favourite covers I’d seen reproduced in books, or which I simply found
intriguing.
Under Hugo Gernsback all issues of Amazing
featured cover paintings by Frank R. Paul (1884-1963), who also provided many
of the interior illustrations. Paul’s architectural training showed. His artwork
was visually striking and much more detailed than it might seem at first
glance. Paul’s gigantic city vistas and towering buildings, mighty and
ingenious machines, menacing (and sometimes rather whimsical) aliens were all
shown against garish skies of solid red, yellow, or blue – intended to catch
the eye and make the magazine stand out among all the hundreds of others ranked
on the stands. And Amazing was printed in a larger size (often referred
to as ‘bedsheet’) than the standard ‘pulp’, and on thick, heavy paper with
trimmed edges. At the beginning it was not a true pulp: Gernsback always meant
his Amazing Stories to be ‘different’ – and a cut above any other comparable
magazines.
In November 2020 I had the chance to buy a long
run of Amazing Stories, from the first issue to September 1939, bound
in 24 hefty volumes. The boxes were wheeled into my hallway, and as soon as the
van had driven away I fell to opening them and reverently extracting the bulky volumes,
arranging them in order in tottering piles on the floor of my sitting-room. The
binding had been professionally, and probably somewhat economically, done; but
the volumes were complete and their contents secure. Most of the boards – a night-sky
blue – were now warping slightly and the gold lettering on the spine of each was
no longer bright. I had been able to afford the set because all covers,
contents pages, and other front and end matter had been removed. No true
collector would have wanted them. The fan (and I’ve no doubt it was a ‘he’) who
had had his collection bound only kept the stories and editorials. A few pages with
adverts and readers’ letters were preserved – but only if they had text from a story.
In the front of each volume was a loose sheet of paper, which must have been
laboriously typed out, neatly listing the contents issue by issue with page
numbers.
Until last summer the volumes lay massed on the
floor of my workroom in a sort of low rampart or even platform. When I finally bought
some new bookcases I arranged the magazines, nearly five feet of them, in a row
along the top. I reach up and pull Volume I from its place. This contains the
first six issues of Amazing, April to September 1926. As I open it, the
boards crackle and that unique, time-spanning smell of old magazines is
released. It is not at all musty; it is a heady, stimulating perfume. The pages
are browned and a few are faintly foxed but none seem brittle: I am always
careful in turning them, but they would have to be deliberately handled roughly
to seriously damage them. The first page has Amazing Stories printed in
the same comet-tail logo style used on the cover, and subtitled ‘The Magazine
of Scientifiction’. We are informed that the Editor is Hugo Gernsback F.R.S.;
the Managing Editor is Dr T. O’Conor Sloane M.A., Ph.D. (He at least was a ‘proper’
scientist!) Beneath the names a heading claims ‘Extravagant Fiction Today -
- - - - Cold Fact Tomorrow’. The rest of the page is taken up by Gernsback’s
editorial “A New Sort of Magazine” – with his often-quoted definition of
a genre.
‘Another fiction magazine? […] True. But this
is not “another fiction magazine,” AMAZING STORIES is a new kind of
fiction magazine! […] There is the usual fiction magazine, the love story and
the sex-appeal type of magazine, the adventure type, and so on, but a magazine
of “Scientifiction” is a pioneer in its field in America. By “scientifiction” I
mean the Jules Verne, H.G. Wells, and Edgar Allan Poe type of story – a
charming romance intermingled with scientific fact and prophetic vision. […]
How good this magazine will be in the future is up to you. Read AMAZING STORIES
– get your friends to read it and then write us what you think of it. We will
welcome constructive criticism – for only in this way will we know how to
satisfy you.’
Were readers satisfied? It would seem so – at
least, at this beginning. Certainly science fiction fandom was born. In his
editorial “The Lure of Scientifiction” for the June issue, Gernsback remarked
on ‘…the tremendous amount of mail we receive from – shall we call them
“Scientifiction Fans”? – who seem to be pretty well orientated in this sort of
literature. […] There is not a day, now, that passes, but we get from a dozen
to fifty suggestions as to stories of which, frankly, we have no record,
although we have a list of some 600 to 700 scientifiction stories. […]’
The stories, all reprints, selected for the
first issue were: Off On a Comet by Jules Verne (the first of 2
parts); “The New Accelerator” by H.G. Wells; “The Man from the Atom” by G.
Peyton Wertenbaker; “The Thing from – ‘Outside’” by George Allan England; “The
Man Who Saved the Earth” by Austin Hall; and “The Facts in the Case of M.
Valdemar” by Edgar Allan Poe. Although missing here, the cover by Frank R.
Paul is familiar from reproductions. I recall beaming ice-skaters enjoying
themselves against a background of mountains of ice with ships frozen in place,
all beneath an intense yellow sky almost overwhelmed by a gigantic Saturn floating
close by.
I notice that from the outset Gernsback adopted
the practice of running more than one serial in an issue, overlapping them. What
Went Before – Now read on! When Off On a Comet and The Man from
the Atom concluded in the May issue, Verne’s A Trip to the Center of the
Earth began in three parts; and as that finished in July, a three-part
serialisation of Station X by G. McLeod Winsor was started.
Although Verne and Wells dominated the reprints
in the early issues, along with Poe, stories by other writers, often already
well-known to fiction magazine readers, were also used. The June issue featured
“The Runaway Skyscraper” by Murray Leinster, while the August issue began the
serialisation of included the beginning of A Columbus of Space by
the astronomer and novelist Garrett P. Serviss. Popular authors George Allan
England and Austin Hall were also represented with stories in the first volume.
It wasn’t until the third issue, June 1926, that a new story appeared. This was
“The Coming of the Ice” by G. Peyton Wertenbaker, in the June issue. Mike
Ashley reprinted the story in his book, where I had read it for the first time.
“It is strange to be alone, and so cold. To be the last man on earth…”
At that moment there was a 16 year-old earning his first wages
entranced by the early science fiction magazines, and especially Amazing
Stories. It was not long before just a little of the awe and wonder was
dispersed by ownership: but my fascination and interest has continued unabated.
Decades later, the glamour remains.
(John Howard)